unique artwork & gifts...created at the beach from the heart

As a lot of you know, I’ve been wanting to open up a shop/gallery for a long time!   It’s probably been about 6 years now that I’ve been talking about it.  Well, guess what? It finally happened!  With the help of two other lovely ladies in North Myrtle Beach, we are doing it!

Lauryn Martin opened Heart & Sew a little over a year ago in the same location that Serendipity now lives.  She had over 60 artists in her shop, was open 6 days a week, with no daily help, and was dealing with a lot of the same issues every small business owner deals with.  We all want certain things out of our businesses and we feel like devoting 90% of our time will give us those things.  Well, this is the wrong way of thinking.   She spent most of her time at the shop, but had very little time to focus on her sewing, which is the reason she opened in the first place.   Jennifer Penegar had a small shop in Little River a few years ago and she was basically in the same situation.   Too much time devoted to “retail hours” and “business stuff” and not enough time creating and actually enjoying life!

I totally relate to these women. Running a business is hard stuff!   The rest of your life gets put on the back burner and before you know it, you’re up to your ears in daily business functions and have forgotten about living, creating, and dreaming!

So, we came together and made some changes that would work for everyone and we’re doing it different this time!   Three heads are definitely better than one!  This way we can split the work, split the bills, collaborate on ideas, and hopefully have some time to have a life…what a concept!  We’ve set our hours to 1 to 6pm, Tuesday thru Saturday and the morning hours will be dedicated to actually making our goods!  Our tagline for the time being is “Working Studios. Unique Boutique. Creative Classes”…and that’s what we’re trying to focus on.   We’d love to host different events and shows, offer more classes, and hold an Artists’ Market every first Saturday of the month.

We will be offering all kinds of custom services, such as –

  • art, sewing, and trade classes
  • birthday, bridal, girls’ night out parties
  • photography services
  • local/custom artwork
  • prints, plaques, greeting cards
  • personalized gifts for kids and adults
  • hand painted jewelry
  • hand-sewn keepsakes and memory quilts
  • bags, wallets, scarves
  • “cottage blossoms”
  • and lots of other one of a kind gifts that will surely make a statement and warm your heart!

We want to open our doors to the community and get people excited about the endless possibilities when you use your imagination!

Please join us on Facebook and don’t forget to “Like” our page to stay updated on all the great things going on!

Also, if you’ll be in town on March 19th, we will be having our official GRAND OPENING!  With lots of new artwork and gift items in the boutique, tours of the studios, tasty food and drinks, and time to mingle with some cool peeps, you can help us celebrate in style!  RSVP here.